In this update we talk about closing out our Kickstarter Campaign for the Leaf Razor and what else we've been up to. We'll be updating once per month between now and fulfilling our backers.
In Episode 10 of Leaf: Behind the Kickstarter we talk about the name Leaf.
Adam and I talk about customers and how useful Kickstarter can be for figuring out what our customers look like, what's important to them and how do we find more of them after our crowdfunding campaign.
After battling two episodes' worth of technical difficulties WE ARE BACK! The Leaf Razor campaign is currently sitting in the mid-campaign lull typical of crowdfunding campaigns, but we're sitting a little more than 10% off of our goal with more than half of the way to go. So we're sitting tight and focused on continued execution.
In Episode 07 of Leaf: Behind the Kickstarter - Adam and Adam briefly digest the news that dropped early this morning announcing a $1billion acquisition of Dollar Shave Club by Unilever.
In Episode 06 of Leaf: Behind the Kickstarter, I discuss our current customer mix and where our expectations are w/r/t current shaving tools. We're currently pleased by the segment we've attracted and look forward to learning more from them to help hone our marketing messages.
This is Episode 05 of Leaf: Behind the Kickstarter special series, and we introduce our intern Danielle, and talk some shop.
In Episode 04 of Leaf: Behind the Kickstarter, Adam and I face the harsh reality of the sustaining phase of a crowdfunding campaign. We are working on putting into play a marketing strategy to measure and acquire customers to further propel our efforts.
In the third episode of Leaf: Behind the Kickstarter we have hit 60% of our funding goal in 48 hours! A local press piece hit in the Pittsburgh Biz Journal and we're exploring potential cross-promotional partnerships.
Welcome to Leaf: Behind the Kickstarter! Adam and I jump on real quick to talk about day 2, we're still a little run-down from the hype of a successful Day 1 campaign. We passed the 50% funded mark in less than 24 hours and there are 30 days of hard work ahead of us. But today, we spoke with local journalists for some Pittsburgh press and we hope that some of that starts hitting tomorrow as we continue our outreach and promotional activities.
Thanks for listening!
Welcome to Leaf - Behind the Kickstarter Episode #1! Adam and I jump on the podcast for a quick update 5 hours after we hit launch. Wow we sound tired hah! But that's OK. We are wrapped on the first day of our 31 day Kickstarter campaign.
Tomorrow we talk decisions.
While this is the 8th episode of the StartUp Burgh podcast, this is Episode #1 of the special mini-series "Leaf: Behind the Kickstarter." Adam Hahn and I (Adam Simone) sit down with talk about the razor company we co-founded this year (Leaf Shave) and talk about preparing for the Kickstarter campaign we are launching in July.
SHOW NOTE LINKS
ABOUT LEAF SHAVE MICRO-EPISODES
Starting on the day prior to the launch of our Kickstarter campaign, and on each day of the campaign, we will be recording and releasing special "micro-episodes" on StartUp Burgh that follow our progress behind the scenes as we launch the Leaf Razor on a crowdfunding platform. You'll hear the raw, unfiltered view of what it's like to Kickstart a project. We aren't sure how it's going to end, but we're really excited for you to join us!